FRED GLEECK

Brought to you in partnership with Rod Beckwith – http://mrjv.com

Highest Education: Master's degree in international business
 
Year Started Business: 1984
 
Type Of Business: Information-marketing business; the creating, marketing, and selling of books, ebooks, audios and videos, seminars and "boot camps" to tight niche markets
 
Market: Nine or 10 niche markets, including authors, speakers, consultants, video producers, self-storage operators, limousine drivers, and caterers; a focus on entrepreneurs operating in one of the above niches, one who is motivated to get more customers and increase profits using creative marketing techniques
 
Number Of Employees: None. "My stated goal is to net $1 million a year with NO employees."
 
Best Month (Gross Revenue): $75,000+
 
Hours Worked Per Week During Start-Up: At least 80 to 90 hours
 
Hours Worked Per Week Now: 40 to 50 hours
 
Favorite Business Magazines: Harvard Business Review, Fortune, and Entrepreneur
 
Favorite Business Books Or Authors:
 
Influence, by Robert Cialdini–"I like this one because it helps you to understand the psychology of your customers and why they buy. An indispensable tool for EVERY business person, regardless of their fields."
 
Jump Start Your Business Brain, by Doug Hall–"The best book at giving business people a SYSTEM to understand, whether or not to start a business, and if so, how to make it succeed."
 
The Tipping Point, by Malcolm Gladwell–"If you want to get your business to the point where it runs itself, this book gives you the tools and understanding to make this happen."
 
Relaxes By: Going to see virtually every decent movie released, reading, and working out
 
Keeps In Shape By: Working out in his home gym, doing a lot of aerobic exercise, and doing yoga exercises.
 
Favorite Part Of The Job: Helping people create great information products that other people will get value from and profit from; coaching other people in his field–"It's more fulfilling for me to coach someone to achieve success than it is to achieve success in my own niche markets."
 
Least Favorite Part Of The Job: "I hate doing the administrative aspects of my 'job.' I'm not innately organized and don't enjoy paperwork."
 
Companies Admired: Apple, they make a great product in a tight niche market; Microsoft, because they have NO debt; and PF Chang, because they make some great Chinese food outside New York City
 
Favorite Quotes:

You can get it if you really want, but you must try, try, and try, try, and try...you'll succeed at last. –Jimmy Cliff
 
A wise man is He who knows he knows NOT. –Socrates
 
Make all you can, save all you can, give all you can. –John Wesley

The Person Who Most Influenced His Life: Robert Anthony–"He wrote a book called Put Your Money Where Your Mouth Is. It got me started thinking about how I could make a living as a speaker."
 
Heroes: "My dad–he wrote 17 books from the age of 63 onwards; Bill O'Reilly–he runs a 'No-Spin Zone,' which is how I am perceived in each of my niche markets; and Tiger Woods–as a top amateur golfer myself, I admire his competitive spirit and his desire to WIN."
 
Special Accomplishments: "I tend to shy away from these kinds of things. The only quantitative measure of success is dollars in the bank, as well as dollars given to causes and people I believe in."
 
Months Before Achieving A Profit: "I made money in my first month. The reason was that I was selling information, which is inexpensive to produce but has huge profit margins."
 
Any Books, Tapes, Or Reports Authored: "I've either authored or helped to produce over 1,000 books, ebooks, and audio and video programs over the last 20 years."
For Authors (or those who want to be): http://www.SelfPublishingSuccess.com
For Speakers (or those who want to be): http://www.Speeking.com (yes, that's the right spelling)
For Consultants (or those who want to be): http://www.ConsultingExpert.com
For Seminar Leaders (or those who want to be): http://www.SeminarExpert.com
For Infopreneurs (or those who want to be): http://www.InfoProductsSeminar.com
For Webpreneurs: (or those who want to be): http://www.webmarketingmagic.com
 
Contact Fred at: (702) 617-4205  or tips@seminarexpert.com

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My secret for success has been in trying to put myself in my customers' shoes and figure out what they would want and HOW they would want it presented. I assume nothing. I then give people simple, step-by-step information and advice about how to do or achieve something. All of my materials are PACKED with useable content, and as a result, my reorder rates are high and my return rates are low.

 

 

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